It’s a process of finding those other relevant- funnel + intent-based queries -that are mostly searched for a particular set of funnel+intent problems of users. keyword research
Keyword Research is a step before website content (Image, Text, Graphics) Making/Molding/Publishing
Sales Funnels Stages :(IGREC)
SF1 : Interest: Current state of interest – For what they are searching for (intent_stages).
Intent Stages Of User (He is on ) (IICTNVV):
● Information:- He is looking For Information.
● Investigative:-He is looking For Broad Solution. (It Depends on what type of keywords they use To fetch Selective information. (Results May Vary ))
● Comparison
● Transaction.
● Navigational.
● Visual Intent
● Video intent:- (Go For youtube Firstly then Google)
SF2: Gather: Collect / Select as many as possible scopes/Solutions.
SF3: Research; Particular
SF4: Exclude From many
SF5: Committee to one That satisfies its needs (mostly).
# Every stage (Sales/Intent) on which the user is on (Have own set of keywords presentation Style). Require own Set of keywords targeting Selection from research list.
# Every stage (Sales/Intent) on which the user is on Require own Set and level of Website /Content-Optimization and Style-Theme-Design of Presentation in order to convince the user that our solution is best for Them.
Step for Keywords research Strategy.
Step1: Be Educated about clients-Business.
● Their Business. (Industry).
● Their Products / Services.
● Scope of Their Business Expansion(area).
- Current Possibility (Google Trend)
● Their Competitors +Their Scope Also(Current).
● Locals Verbals Used to define their Services/Products
Step2 : Be Educated about Clients Stage.
● Must Define(by User) / Understand (By Us) For Which Stage of Sales Funnel + For which stage of intent He is going to target.
Step3 : Keywords Research/Cross-Out Step Process.
● Gather All the Most- Perfect- Relevant Keyword Combinations That Match
1): Industry,
2): Niche,
3): Stage (Under Your Business Niche)
4): Their Intent. ( We have to keep Eye On Which Stage these keywords are searched – Also).
- Offline Research (Client Local Verbal ) , Google Planner , Google Suggest , LSI , Quora, Wikipedia ,
- Youtube.
- answerthepublic.com
- Tools(Semrush,Ubersuggest)
- SERP
- Select and Give the most preference to those keywords Combination that users are most going to use – to search- or step in particular stages of sales funnels.+ Stand on Keyword Quality Matrices
- Select Out Top 10 competitors on SERM: In Terms of :-Relevance(Niche + Keywords Inclusion on Title+Description) // Area // DA // PA // Content-Length / – Look For What Keywords They are Targeting. (In Title(H1),Description,Content,Alt,
Step4 :Final- Out- Keyword Selection.
● Select Long Tail-Broad Focus Keywords Combination ( Should Include Primary Focus Keyword).
● Refine in terms of Keywords Qualifiers
- Low Competition high Volume searches. (Google Planner /Tools )
- Views on Blogs Websites.
- Social Media (Youtube/FB/Insta)
Key-Point for keyword Researching.
● Target Those keywords where your competitors are not targeting and Have High Search volume.
● Focus on Long-Tail Keywords having Head Topic.
● Stay Updated on Industry-Related News.
● Don’t always Totally Focus on one head-Keyword—Focus on relevant LSI (it is what google think about your Keywords
● While matching the keyword to the intent stage .if cant able match. Then Don’t Go for that keyword
● Don’t target (head)-Keyword That Has Ambiguous(not clear) intent.
● Take action Google Analytics Data output.
● Try to Short-out the most relevant keywords from Google Search Console. Then try to include them in content
Factor Effect keyword Search Volume/Traffics.
● Festival
● Occasions
● Seasons
● Income Hike Periods
● Geography : (Economy of Region)
● Problem Ongoing
