Brand Awareness and Reach both having different campaign objectives. Choosing the right or wrong campaign may make or spoil your money.
Reach Campaign.
Reach campaign provides us a frequency capping. Frequency metric states the number of times that an ad has been distributed to each unique member of your audience.
So, if an ad has a frequency of 5, it means that your ad has been distributed to people in your audience 5 times. But if you set frequency capping you can choose how many times single user can see your AD.
In Reach campaign number of impression is less or equal to reach.
So we can say we have more control in reach campaign.
Brand Awareness .
Brand Awareness objective, Facebook distributes the ad to audience who are most likely to recall your brand/product within 48 hours.
In brand awareness we get an extra information which in know as ad recall value. It tells us how many people will recall your ad for next 48hours.
In brand awareness campaign number of impression is more than reach or equal to reach.
So we can say we have less control in brand awareness campaign.
These ads provide you a large audience on a very low budget. So use this campaign at least 15 days in a month for your business branding.
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