People living in different regions of the world do prefer different lifestyles. Starting from the way of living to clothes, food, and behaving, etc. Everything differs in its way. When we talk about clothes, the bodywear that first comes to our mind in the modern-day world is “jeans”. Be it the girl, boy. Women or a man, everyone does prefer jeans to wear as a formal and formal outfit. Let us talk about the evolution of jeans in the modern period in this article.
The history behind the use of jeans.
Jeans are wash pants usually made from a dungaree cloth or denim fabric. They are now used by a large number of populations worldwide. People going to the office or staying at home are wearing jeans to remain comfortable the whole day long. These were first devised by Levi Strauss and Jacob Davis in the year 1873. They are used still but in many milieus.
Naming them.
Jeans were initially named after the name of a city in Genoa, Italy. It is a place where the cotton corduroy was developed for the first time being either named as jeans or jeans. Another brand “Levi” was called off after the developer “Levi Strauss”. In 1851, Struss migrated from Germany to New York to join the business of his brother. His brother had a general story having dry goods stored there. Levi reached his brother to give a helping hand in his business and there he started up his own business together.
Spreading use at world level.
After Strauss started sitting at the dry store along with his brother, he heard about Gold Rush in West in 1853. Hearing this he migrated to San Francisco to spread and establish his dry good business at the Western branch. He sold cotton cloth among where other varieties over there to enhance the business even more to different aspects.
Meeting his business friend.
While trying to expand the business, Strauss found one of his old customers named Jacob W. Davis. He was a resident at Reno in Nevada. Davis was a core manufacturer of some functional items named tents, wagon covers, and horse blankets. As per the sources, David became his main partner in his business of developing jeans worldwide.
A day to change.
During his regular business, Levi was residing in the countryside in New York. One day a customer (laborer by profession) demanded a pair of secure pants to withstand the hard work and solid materials like rocks, cement bricks, coal, etc. He tried to make the pants from a denim cloth.
This man bought the denim cloth from Levi Strauss & Co. Earlier he used copper rivets in making pants. This time he strained the pants and modified them a little. He made the pants even stronger by putting copper rivets at the region of rip, flies, and pockets of pants. Once they were developed, he asked Levi to get them patented. Thereby, writing to Strauss both of them became partners.
The revolutionary era.
Once they marketed the product together, got a huge profit from the labor and hard workers. They bought them while working as these pants were supposed to get less dirty and withstand hard work. This way Levi and David opened up a bigger industry together. This was how the evolution of jeans in the modern era took place.
